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Photographers – It’s Time To Use Your Words Through Storytelling

Thursday, September 14th, 2017

When I say photographers and using your words, it may come out as an odd combination of terms. It is a well-known fact that photography in itself is a way of expressing oneself. So why would a photographer need to resort to words?

The other fact we all know about is the intense competition in the business markets. If you want to establish a photography business that grows, you need innovation. And using your words to tell your story is the innovation presently.

There is no doubt that you may have the skills and access to the best cameras and resources in the market. But hundreds of other photographers can say the same.
So what makes you different?

It’s your story that will set you apart. And yes, you can tell your story through the images you capture, but words can add a new side to your visual tale. It makes you engaging with your target audience and clarifies what you are trying to portray through your images.

Musician Amanda Palmer is a good example. Although Amanda is not a photographer, she too is a creative that required clarity and direction within her words. The story she chose use, gave herself an avenue to tell why she was an artist to be taken seriously.

In an attempt to kick off her music album from the ground up on her own, she needed money and lots of it. The band was doing well until they required funds to finish producing. Having left an expensive label behind, they looked at the fund raising platform ‘Kickstarter’ to help. In a month’s time, she had raised $1.2 million through simple words like, ‘This is the future of music’ and ‘ I love you’. – Amanda’s Ted talk

Why Tell Stories?

Stories have been a connection tool for humans for decades. We know about the people before us because we know their stories. So why can’t businesses do the same?

Content has become the basic tool for marketing. However, we should be self-publishing content that is above all else meaningful. Clients will buy into your ideas though your choice of vocabulary. Customers are not just looking for buying products or services; they look for conversations, narratives of the “how”.

Social media has allowed customers to become more opinionated and expressive about what they want. This is the perfect opportunity for business owners to converse with them and identify their demands.

As a photographer, you will make your audience more curious about your work if you tell your story. The audience does not just need generic content; they want vivid, meaningful words that they can relate to. And what better way to do this than tell stories.

“Speak of the adventure not just the final destination”

There is an undeniable power in a good story. Imagine if you can win hearts of the people through your words, that story will become the one associated with your brand; ultimately adding to your brand awareness. There are so many examples of historical brand stories. Consider Levis. Could you become one of these legendary leaders of industry?

Next time you capture a photograph, voice the story behind it. The words you tell will make the story within your image that much stronger. Perhaps, your audience needs that extra push to appreciate your work, a connection to the mind behind the image. – Your story could be that?

The Rising Advantages of Ring Lights

Thursday, September 14th, 2017

Ring lights are multi-faceted tools that cast a diverse range of usage in the world of shoots or any activity that involves the usage of a camera.

It is very common and widely embraced in the glamorous world and it has proved to show its immense usage, right from making a portrait to making magnanimously demanding music videos.

It helps a great deal in providing a uniform light that projects an even lighting right from the center viewing of the camera which in turn helps in terminating the unwanted shadows hence resulting in bringing a certain sort of a perfection to the designated shoot be it in whichever format it has been asked to be delivered – it can be video shoots or photo shoots, the main goal is to make the usage of the Ring light and make it work towards our benefit and not against the desired outcome.

Want to have a basic idea about few of the brightening ways in which you can make use of this fascinating tool?

Want to have a brief lead on how you can use a Ring Light for a better result in the fields it can be used in?

Then here are a few techniques that can prove fruitful to get you started

1. Giving your art a subtle touch

Use the ring lights to give a delicate touch to your photography. Since the light from the particular shaped tool comes from a 100 percent on axis, these flashing lights usually don’t have a massive effect on the referring scene. Its prime work is providing the additional amount of light so the scene does not really receive much of the glow. So subtlety is the key word here and also one of the core roles that the ring light can play by giving a gentle shine as that is the kind of outcome that is usually seen from this tool.

2. Use the Ring Lights for the brilliancy of Catch lights

Catch lights have this spectacular art of highlighting a particular detail on an image. To lend a hand to this, one of the most loved signature moves of ring lights are the brilliant catch lights they produce. As nearer as the ring light gets, the effect of the catch light is more prominent and useful. If you want to go up a notch and experiment with it on various higher levels you can sort to other ways of bringing in the bling to make your photograph look the way you want it to, like utilizing star patterns to the ring light or an array of other intricacies that can be used. But ring lights are quite well known for flashing some impressive catch lights that is just one more step taken to make the photograph look more of how it has been pictured.

3. Utilize them for photographing tiny elements

Due to its throwing of even lighting, these lights are perfect for the photography of minute existences. Due to its softened lighting it’s a first come preference for macro clicks where you need the least amount of lighting. Due to its balanced luminosity, Ring Lights do full justice to micro shots by providing the exact amount of lighting required by the images of such sizes.

Therefore as you can see ring lights has its own list of advantages that can help and in fact does bring in a great difference in the glamorous world where shoots are an everyday business.

These are just a few of the ways that have been listed that can get you brain do it’s racking to put these ideas into more innovative usage and get a decisive outcome.

So what are you waiting for?

If technology has made its move why not we extend our hands and make use of what has been created to make our work more effective and commendable?

So have a glance through these and get going with your own ideas and thoughts about how these ways can help you in acquiring what you dream to visualize.